Empowering the Promise of IPTV

The Mediaroom market, as well as the broader IPTV market, is beginning to boom; the global number of IPTV subscribers is expected to reach 72.6 million in 2010 (MRG, 11/2007). At CES 2008, Microsoft Chairman Bill Gates predicted the Mediaroom platform would reach one million global subscribers in Q1 2008, as service providers are currently turning up two new Microsoft Mediaroom customer households every minute.

On the other hand, achieving the promise of Mediaroom IPTV can be a capital- and operational-intensive proposition for service providers, as IPTV requires bandwidth and quality of service (QoS) beyond those of consumer Internet offerings. In addition, all areas of a carriers operations staff - from technicians to customer service - require special skills or training to support the Mediaroom platform. As a result, time to initial revenue for Mediaroom services can exceed 12-18 months.

180Squared, Inc. works in partnership with you to address the challenges you face as you reinvent yourself as a video provider. Our robust 180² Integration Framework™ reduces operational costs, eases integration, and lets you launch your differentiated service simply and quickly. Built on proven Microsoft technologies, our 180² Integration Framework™ reliably connects your existing B/OSS systems to all core IPTV functions.

Management Team

The 180Squared, Inc. management team consists of former Microsoft Mediaroom employees who have unparalleled expertise in the technology. The team developed key architectural elements for Mediaroom and contributed B/OSS integration services for Mediaroom installations at leading global tier-1 carriers. This expertise makes 180Squared, Inc. the best choice for operators looking to implement Mediaroom and maximize the profitability of their service.

Mark Cooper - Chief Executive Officer

MCooper has been involved in the telecommunications and cable industry for over 15 years. His experience spans consumer broadband, IP telephony, and video initiatives. Most recently, Cooper was director of solutions architecture at Microsoft, where he led the organization responsible for the successful implementation and deployment of Microsoft Mediaroom at Bell Canada, ATT, and ATT-SE (formerly Bell South).

Estrada has more than 25 years in the fields of business law, operations, legal compliance, contract negotiation, and administration. During that time, he has been a principal in and senior manager for several mature and start-up businesses, including both legal and non-legal ventures.

Robichaud brings over 25 years of senior executive finance, planning, accounting and administrative experience to 180Squared, Inc. Robichaud served as CFO at Astro Business Technologies, Inc. for the past 5 years. Robichaud was also CFO at Wingspring, a private equity venture capital and incubator company, a past CFO for U.S. Wireless Data, Inc., a publicly held company, and held a variety of financial and accounting positions at Triad Systems Corp. and Mohawk Data Sciences Corp.

Littman spent the last four of his ten years at Microsoft focusing on implementation of the Microsoft Mediaroom solution. He led the Mediaroom deployment team, which was responsible for all of the tier-1 telecom operators in the Americas. Previously, Littman led the on-site services team for North America.